Persuasive (Example)

1) Where did I find my persuasive example?

Ans: http://www.kfc.com.sg/whats-new.php?id=36

This is the main site for Kentucky fried chicken in Singapore and this page shows it’s latest products which is the black pepper chicken (Buddy Meal) as shown in the picture. This picture can also be found on the glass walls of all the Kentucky stalls in Singapore.

2) Why do I think it was placed/displayed there?

It was placed on the walls and on the webpage to let customers or food consumers know their new product, black pepper chicken (Buddy Meal) and also that there are prizes to be won and attract customers to eat it as it is cheaper and look very tasty and crispy in the picture and also there and iPod nanos to be given out. Also I think they are target couples and people who listen to music (mainly teenagers/students), they are also very smart to create a buddy meal as people won’t come alone to eat a meal meant for two so they will ask their friends to come.

3) Who is trying to persuade me?

Kentucky Fried Chicken is trying to persuade me.

4) What are they trying to persuade me to do?

They are trying to persuade me to eat Kentucky Fried Chicken or tell a friend to eat it.

5) Do I think their argument is convincing? Why or why not?

I think their argument is very convincing as

Appearance:

- They use explosive bubbles and orange and yellow which are very bright and attracts attention. (as it’s the colour of fire)

- They use photoshop and good shooting skills to make the chicken and mash potatoes look fresher, crispier and thus mouthwatering.`

- The use strong words (like Taste a BLAST!, deeply seasoned, full-powered blast of Flavours) attracts attention and causing on to really want to taste the food to feel the Blast. The font they use to write the words are also very attractive unlike the normal straits time roman that is used on the daily papers which bores people and is very dull.

- Also they included the different and bright colours and models of iPod Nano and write words like to be won to which attracts people to see how to win the iPod Nano (who doesn't want to win things?)

- On the poster outside some of the Kentucky Fried Chicken branches write (up: $XX.XX/ save: $XX:XX) to make people want to buy it as they tell you you are saving money.

Prize:

- The prize of 10 iPod Nano to be won is really attractive as 1 iPod Nano is about $230 and 10 is $2300 hence it’s quite attractive as $10:90 for the meal and a free iPod Nano worth $230 that is so worth it!

Negative Points (I feel) are

Wrong use of Words:

- I think they should not have put deeply seasoned as it makes it sound very unhealthy and people nowadays go for more healthy stuff like Organic... but then again people who eat Kentucky are usually less healthy so this might still attract them.

Prize:

- I think they can focus more on the word win and make it BIG CAPS or bold it or BOTH. If they do so maybe more people will see it and notice it easily.